Last updated: July 1, 2026
This Privacy Policy describes how Lake Erie Clothing Co. (“we,” “our,” or “us”), located in Avon, Ohio, collects, uses, and shares information when you visit or make a purchase from lakeerieclothing.com (the “Site”).
Information We Collect
Information You Provide Directly
When you place an order, create an account, or sign up for our email list, we collect:
- Name
- Email address
- Shipping and billing address
- Phone number (if provided at checkout)
- Payment information (processed by our payment processor — we do not store full card numbers)
- Order history and preferences
Information Collected Automatically
When you visit the Site, we automatically collect certain technical information, including:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited, time on page, and referring URL
- Cookies and similar tracking technologies
Cookies
We use cookies to support site functionality, remember your cart, and analyze traffic. The cookies we use fall into these categories:
- Essential cookies — required for checkout and cart functionality
- Analytics cookies — used to understand how visitors use the Site (see Google Analytics section below)
- Marketing cookies — used to deliver relevant content and measure email campaign performance (see Klaviyo section below)
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Send order confirmations, shipping notifications, and tracking updates
- Respond to customer service inquiries
- Send marketing emails if you have opted in
- Analyze Site traffic and improve our products and content
- Comply with legal obligations
Email Marketing — Klaviyo
We use Klaviyo to manage our email list and send marketing communications, including our Back Bay Club newsletter and promotional emails. If you subscribe to our email list or opt in at checkout, your name and email address are stored in Klaviyo.
You can unsubscribe at any time using the unsubscribe link in any email we send. Removing yourself from our list removes you from all marketing communications; it does not delete your order history or account data.
Klaviyo’s privacy policy is available at klaviyo.com/legal/privacy-notice.
Analytics — Google Analytics 4 (GA4)
We use Google Analytics 4 to understand how visitors use our Site. GA4 collects anonymized data including pages visited, session duration, and traffic sources. This data is aggregated and does not identify you personally.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Google’s privacy policy is available at policies.google.com/privacy.
Third-Party Service Providers
We share your information with third parties only as necessary to operate our business:
| Provider | Purpose | What Is Shared |
|---|---|---|
| Printify | Order fulfillment (print-on-demand production and shipping) | Name, shipping address, order details |
| WooCommerce Payments | Payment processing | Payment card details (processed directly; we do not receive or store full card numbers) |
| Klaviyo | Email marketing | Name, email address, purchase history |
| Analytics (GA4) | Anonymized behavioral data |
We do not sell your personal information to any third party.
Data Retention
We retain your order information and account data as long as your account is active or as needed to fulfill legal and business obligations (such as tax records). You may request deletion of your account data by contacting us (see below). Note that we may be required to retain certain transaction records for legal or financial compliance purposes.
Your Rights
Depending on where you live, you may have rights regarding your personal data, including the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to legal retention requirements)
- Opt out of marketing communications at any time
To exercise these rights, email us at hello@lakeerieclothing.com.
California residents: Under the California Consumer Privacy Act (CCPA), California residents have additional rights including the right to know what personal information is collected, the right to know whether personal information is sold or disclosed and to whom, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising CCPA rights.
Children’s Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will delete it.
Links to Other Sites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Continued use of the Site after changes are posted constitutes your acceptance of the revised policy.
Contact
For privacy-related questions or requests, contact us at:
Lake Erie Clothing Co.
Avon, OH
Email: hello@lakeerieclothing.com